Businesses merge or acquire other businesses for one reason only: growth. When the path toward organic growth seems narrow or a new competitor edges into your market share, the temptation is to look for a way forward, or out.
I have been using the same brand and model of running shoe for a decade. I originally got fitted at a local running store for the "underpronation" that happens when a middle-aged tall guy like me plods along. They worked.
To manage the health of a customer group with incentives that align for the system and customer today, the Wisconsin health system has been aggressively marketing a broad-based portfolio of health services to area employers.